Indian Education

India is a land rich in culture, tradition, religion and even education. Since ages, the country is known for its learning and education. One of the ancient learning institutes is Nalanda University. This university dates back to the ancient times when there were only few selected universities in the country.

During the ancient times, the old age Gurukul was also an essential part of the Indian education system where guru-shishya relationship was always held with due respect and devotion. As and when time moved away, education system in the country also started advancing as well as changing with more and more institutes and universities coming up. Some of the most renowned modern day educational universities are IITs, IMT, AIIMS, ISI, BITS, ISB, NIT, and IISc.

In India, the complete education system from primary to secondary and then to higher secondary are all overseen by the Ministry of Human Resource Development and heavily subsidized by the Indian government.

Teachers also have always played a vital role in the Indian education system. They shower a supreme gift of knowledge and wisdom on all their children. Several methods of teaching and learning interact with each other to impart better education to all children. Constantly, the education system is improving with newer teaching techniques introduced by Education ministry. They also play a vital role in ensuring timeliness, quality and amount of education delivered to every student.

Today, it is believed that India has the highest number of learned professionals. They even have a cutting edge with English medium and follow the perfect grammar and language skills. Practical skills are also accentuated in all schools by imparting some helpful education to parents as well. Teachers try to teach parents the basics of every lesson so that the teaching is simplified and standardized.

After primary and secondary schools, there are wide options open for students to select their field of interest. An assortment of bachelor, master, and post graduate courses are available in the Indian education system. Manu students from India are even going abroad to have better wisdom and knowledge of every bit.

Schools and colleges in India are not restricted to worldly wisdom but they also take care of education in terms of values, virtues and tradition. These educational institutes also observe traditional and religious celebrations to make children realize the significance of each of this day. Participation in various competitions and sports also plays an integral part in education a child. All these extra-curricular activities make children more responsive, intelligent, confident and interactive. The complete blend of all these aspects of education makes a perfect individual, a perfect Indian citizen.

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The Benefits of Owning Your Own Successful Home Based Business – And Some Tips on How to Achieve It

These days when employers are laying people off and jobs are hard to find, starting your own business may be the way to go. First I’m going to share with you the amazing benefits of owning your own home-based business, then I will show you just how easy this can be accomplished.

You can start your own HIGHLY SUCCESSFUL business working from home with no list, no experience, and for far less than starting a traditional business. In fact, the TRUE stories of people who were broke and living in their car but are now earning Six Figure incomes from home is a VERY long list that is growing daily.

More often, a lot of people were working a poor paying job, living in an apartment or small house, owing money to credit card companies and relatives, and just barely getting buy.

A LOT of these folks are NOW earning Hundreds of Thousands of dollars per year, all while BARELY working from home.

When you work your own SUCCESSFUL home-based business, you earn several VERY important things:

1) You have UNLIMITED income. YOU decide how much you want to make. Earning thousands of dollars per day is not only possible, but done by more than a few. When was the last time you saw a job opening listed that paid $10,000 per day. I’ll bet never! But that is entirely do-able in a home business.

2) You get extreme TIME FREEDOM when you own your own home-based business. You don’t have to get up before dawn to commute through clogged streets to get to work when the boss tells you to. If you want to sleep until noon, then go to work around 2pm and quit around 4pm, that is a perfectly normal way to run your SUCCESSFUL business from home.

3) You can travel and spend all the time you like enjoying the things you love. This is what the Internet has done for millions of people who own home businesses all over the world. As long as you can log onto a computer at a resort hotel, or check your smart phone, or notebook — you can run your business absolutely ANYWHERE! That includes earning six figures from an exotic tropical island, from a Colorado ski area in winter, and from the beach in summer.

But don’t home based businesses just earn a small part-time income for people who keep their job? That’s what MOST home businesses are limited to. But that is NOT what you have to settle for.

These days there are highly refined businesses systems that let ANYONE super charge their home business for massive profits.

1) Automation lets software promote your business, fulfill orders, answer customer questions, and follow up after the sale to achieve even more sales.

This means you never have to sell anything. You don’t have to hold meetings, mail letters, yak on the phone with tire kickers, or put up with cranky types.

2) More importantly, online automation lets you SCALE UP. Instead of one money-making website, you can have 100, 500, even 1,000 websites that make sales every hour. All pull in income every day 24/7 for years.

Keep in mind this is done with simple software. The software does all the work. You don’t have to spend more of your day working, hire staff, or ever rent offices.

3) A good home businesses enlists the help of others who are highly enthusiastic about helping you run your business. This is the hidden secret, the engine that powers MOST of the million dollar operations on the Internet.

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Things You Need to Do So Your Home-Based Business Doesn’t Fail

Are you thinking about starting a home business? If so, you have probably heard about all the wonderful options and freedom that home-based careers offer. However, you might not have thought much about the challenges you are likely to face while working from home. It is easy to get caught up in how great it will be to set your own hours, be your own boss, and work from the comfort of your living room. Of course, these are all very attractive aspects of working at home. But there are some other things to consider before making the decision to start a home-based business.How to build a Successful Home-Based BusinessStatistics show that about 97% of home businesses fail. This can happen for a variety of reasons. Maybe the business owner did not have a product or service with an active market; maybe he or she did not market their business sufficiently, failing to take advantage of social media and web-based marketing platforms; or perhaps he or she just gave up too quickly. Whatever the reason may be, here are a few tips to help you overcome some of the difficulties of working from home.Home OfficeIt is absolutely essential to have a space in the home that is specifically designated for work. Whether it is a corner of the living room, the basement, or an extra bedroom. Separating the work and living spaces is essential. You would be surprised how quickly working from your couch in pajamas gets old and frustrating. Mixing your work and living space prevents you from ever getting away from your work.Think of a scenario: You are done with work for the day. You made some good progress, sold some products, and now it is time to relax. If you have a home office, perhaps a separate room, you can leave that room, shut the door and go about your leisure activities. If you cannot see your work, it is easier to forget about it. Now, imagine that you are working from the dining room table. You finish work and decide to eat dinner. After making some food, you sit at the dining room table, pushing away stacks of paper and a computer to make a little space for your plate. As you eat, your work is all around you. How are you supposed to relax when you are constantly reminded of all the projects ahead of you?Product / Service ChoiceChoosing the right product or service to offer is a vital part of your potential success. Your product or service should be something that interests you, as this will affect your ability to passionately market it and stand behind it. This might seem obvious, but the product or service should also be something people want to buy. Many home businesses fail because they are marketing something that does not have a steady following. Your product or service does not necessarily need to be something with a huge audience, but it does need to have a strong, loyal market. An example of a market with both a large and loyal market is the health and wellness industry. People in this market segment are very passionate about their health. Once they find a product or service of top-notch quality, they will use it, promote it, and come back for more.Market Yourself IntelligentlyHome business start-ups do not often have the funds to hire a marketing agency or consultant to assist with getting the word out. Business owners need to rely on their own resources to market their business. That is where social media and web marketing comes in. The cost of these media channels is very low, they are easy to use, and the results can be massive. The first step is to get a website up and running. There are plenty of options for free or cheap web hosting and development. Engage your customers by creating accounts on major social media sites. Listen to what they have to say and talk with them. Social media is a great place to both market your business and connect with customers on a more personal level.Online ResourcesThere are many good resources available online to help home business owners get started. Don’t forget to check out your state and local government websites for free and unbiased advice on the importance of having a business plan, setting goals and measuring the results.

Fast Ways To Be Successful In Having A Home Based Business

If you are considering opening a home based business, it is wise to do a fair amount of research beforehand on what to expect. Knowing whether your business plan would work as a home based venture is only one of the factors to consider. The following are a few questions that you should ask yourself before taking the plunge.Home business owners are subject to different tax laws than people who do not work at home. Make sure you are familiar with these laws and how they affect you as a business owner and entrepreneur. There may very well be beneficial tax breaks available to you, you just need to know where to find them!If you plan on hiring additional employees to work for you in your home business, you should first consider developing your own personal leadership style. You must set boundaries and consider how you will provide training, support, and discipline of your prospective employees. A fully developed leadership style will make it easier to convey your expectations for future employees.One of the most important tips for running a home-based business is to establish a workday schedule and stick to it. Failure to do so can lead to you working around the clock, blurring the lines between work and family life. It can put you on the fast track to job burn-out and family discontent. Sticking to a schedule is hard at first, but it helps family and friends know when you are busy and, more importantly, when you will be available to them.When considering starting your own home business be sure it is something that you have a passion for. Many hours a day will need to be dedicated to the success of your home business and if it is not something you have a passion for you are less likely to dedicate yourself to it.When you are trying to launch your new home business, send an email out to all your friends and family first. Let them know about your new venture, and offer them a discount for helping you to get it off the ground. Encourage them to pass the email on to other friends so they can help you spread the word.If you are going to have a home business, you need to meet with a lawyer and an accountant. It is vital that you know the laws in your state so you can operate your business in compliance. The attorney and tax professional can help you learn the requirements for collecting sales tax and filling out necessary forms.As you begin to consider your different home business opportunities, you should take care not to spread yourself and your resources too thinly. While you may feel that there are multiple opportunities that would be perfect for you, it is important that you settle on only one. This ensures that you can devote all of your focus and energies into making your business successful.Advice from entrepreneurs who have been in your shoes, when they looked to start their own home business, can be some of the most important advice you hear before you embark on your own home based business plan. Not all problems can be anticipated, but being as prepared as possible can only be a good thing.

Rule Number 1 on How to Succeed in Your Home Based Business Opportunity

A great deal of the information you’ll find online about home based business opportunities these days will rehash a lot of the same old stuff. You’ll hear such things as how great it is to be your own boss, time flexibility, freedom from the alarm clock and so on. You have already heard all of this stuff a thousand times, yes?You’re already familiar with the numerous benefits a home based business opportunity can provide so now you’re looking to find the information that can deliver the goods. You know that a work from home opportunity is what you want so now discover how to become successful working from home.All the other stuff about financial freedom, time freedom, be your own boss and the rest will not mean much if you don’t actually know how to build a successful business from home to begin with.Before going further, the most important thing you need to know about how to succeed in a home based business opportunity starts from your neck up. Your mindset will determine, right from the get go, whether or not you’ll succeed.Let me explain this in more detail.Most people who start a home based business opportunity do so with an employee mentality. Employees do not build successful businesses, entrepreneurs do. Therefore, if you try to build a business from home with anything less than the mindset of an entrepreneur you will fail.Consider the following. Many people who start a business from home are doing so on a part time basis to supplement their existing income. Or, they do so in response to having lost a job. Whatever the case may be, making the transition in mindset from that of a wage earning employee to a profit driven business owner is paramount.Along that same line of thinking, what level of effort are you prepared to put into your business? Because remember this, just like all other things in life, you will get from your business what you’re willing to put into it.If you treat your business like a hobby then don’t expect anything too great to come of it. If, however, you’re serious about your business building efforts and take deliberate actions to become successful in your home based business opportunity then you’ll be giving yourself a huge advantage to succeed.A big part of how to succeed in your home business opportunity is mental. In fact, most all success in life is having the right mindset. The most important thing a success oriented mindset will do for you is give you the resiliency needed to forge onward when the going gets tough.And if there is any single thing you can count on in knowing how to succeed in your home based business is that you will experience many times when the going will become difficult.Now here is a huge secret for you to make sure you have what it takes to see yourself through the rough spots: make sure to choose the right business for you. Do not discount what you’ve just read, this is of critical importance.You see, here’s the thing; a lot of times a person will get started with one home based business opportunity or the other at the urging of somebody else. Instead of choosing a business best suited to their potential for success, they’ll start a business because somebody else convinces them to do so.Just picture this; one day the phone rings and on the other end is your friend telling you about this great new business they’ve started. They convince you it’s the greatest thing since the invention of Saran Wrap and you’d crazy not to jump on board. So you do.If that’s the case, you did not choose the right business for yourself. You did not choose the business opportunity wisely.Yes, there’s a chance you can still build a successful business under this scenario. But, the business building effort becomes much more of a crap shoot. When, with just a bit of due diligence up front, you can eliminate this game of chance.Taking this initial step carefully can mean all the difference to your potential for home based business success.

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What You Might Be Lacking in a Home Based Business

While listening to the radio today, I heard this one bit on a morning talk show, one of the DJs was talking about the concept of humility. What he was saying was that leaders take full responsibility for everything that goes wrong in a business, but does not hesitate to give credit away when things go right. It got me thinking about home based businesses and how that relates. As a matter of fact, one of the biggest struggles in a home based business is…CONSISTENT ACCOUNTABILITY IN YOUR HOME BASED BUSINESS!Clearly, these two ladies are working the opposite angle of what we’re talking about! However, all fun aside, it is a very important component that I believe most home based business owners are missing in their repertoire of skills. Why do I say that? Because most home based business owners are formerly employees and are used to being HELD ACCOUNTABLE but not necessarily involved with BEING ACCOUNTABLE.There’s a big difference between these two simple differences in wording. Being held accountable means someone else is always following up with you to make sure you are getting your task items, goals, or action lists completed. It means someone else is taking the initiative to make sure you are taking the steps necessary to succeed in your home based business.However, being accountable means that you are taking the initiative to make sure you are getting your own action items completed, AS WELL AS making sure your organization is doing the same. We are our own worst enemies when it comes to a home based business, because we are tasked with the journey of seeking to become an entrepreneur. That means that we need to take success on by ourselves, on our own (making our own schedule, organizing our days, being diligent in self-motivation and self-learning).Again, the employee bit is to blame. When you work for someone else, little things are “out of sight, out of mind” because someone else is responsible for handling it. However, in your own home business, you need to be aware and knowledgeable of all the “ins and outs” of your craft, whether you are ready or not. As one of the great entrepreneurs of home based businesses put it, “you don’t know what you don’t know because you never knew that you needed to know it!”So how do you implement an efficient system of accountability?The first step is to have a list of daily goals that you need to accomplish. If you don’t have goals, then you should find out why they are so integral to success. You can visit my blog to find entries on that if you wish. The next step is easy: complete your list every day! Make it a habit to accomplish those goals every day and you will witness firsthand your business EXPLODE! However, what business owners struggle with is consistency.I find it so funny that people say that they are their own worst critics and their own worst enemy, but when it comes to doing things that will set them up for the future, they go easy on themselves. WHY GIVE YOURSELF AN EASY EXIT BY SUCCUMBING TO EXCUSES? The best of the best make it happen, regardless of what stands in their way. That is why they are where they are. They don’t allow themselves to have excuses because they know that every day they fail to accomplish their daily action plan is another day further that they have pushed away their dreams and aspirations. How does that make you feel? Hopefully, that makes you feel sad… be driven!What are some methods to stay accountable?- Accountability buddiesFind someone of like mind who is interested in success, and grab on to one another and help each other take your businesses to the top. Driven people should always associate with other driven people, and a great accountability method is to have you and your partner call each other a couple times a week to make sure you are both staying on task.- Failure statementsA self-motivation method to psyche yourself up could be to create a failure statement to read to yourself every day that you don’t accomplish your daily tasks. It can go something like “I did not accomplish what I set out to do. I guess (insert your “why” here) just wasn’t important enough to me today.” For visual and emotional people, this works wonders.- Point systemThis is something to implement in a group setting in your home based business. It’s almost like a game of friendly competition to see who can succeed more and faster. You create a series of result-producing activities and you assign point values to them. Every time you or a teammate completes the task, you get that point value. You add up your points daily and report either your daily or weekly scores on a group conference call. This method is to directly squeeze the inherent pride inside you to motivate you to take action, lest you be embarrassed in front of your group.

Do Government Assistance Programs In Fact Assist Small Businesses?

Government budgets are relayed to various assistance programs whose purpose is to encourage economic activity in small businesses. It is often asked whether these programs do in fact fulfill their purpose or maybe these budgets are wasted?A groundbreaking research jointly conducted by Ben-Gurion University and the Ministry of Industry, Trade & Labor elucidates this issue. Researchers Dr. Rami Schayek and Prof. Dov Dvir have developed an innovative model which measures the effect of government assistance programs on small businesses, identifies the most important components incorporated in the assistance program and determines which managerial, operational and behavioral activities should be focused in order to improve on business performance. The research included one hundred and thirty five small businesses which participated in the Ministry of Industry, Trade & Labor’s Standard Coaching project. This project is one of several business coaching projects run by the ITL ministry and it is designed for small and medium businesses of five to one hundred employees. A business of five to ten employees is appointed up to one hundred coaching hours. A business of eleven to one hundred employees is appointed up to one hundred and fifty hours. The coaching project finances 75% of the cost of coaching. 25% are financed by the business.Results indicate that there is a return on the tax payer’s money!Findings indicate that government assistance program involvement positively affects small business performance. The basic research model, which examined only the direct effect the assistance program has on small business performance, shows that the greater the number of quantitative components (hours of consultation; proximity of consultation encounters; range of issues incorporated into the consultation), and the higher the standard of qualitative components (level of the consultant’s professional understanding of the respective subjects of consultation; level of organization and planning of the consultation process; level of trust, commitment and mutual understanding between consultant and small business owner), the higher will be the level of performance in the small business. When adding to the model an examination of indirect effects, assistance programs are shown to affect small business performance primarily through the consultant’s influence on the small business owner which is expressed in the latter’s motivation to take action, like as attention to the service provided after the sale, understanding the fluctuation in customer preferences and the small business’s operative environment, and the need to measure and analyze customer satisfaction and respond to the customer’s complaints regarding either the service or the product provided by the small business.The consultant also affects the business owner with respect to the latter’s ability to manipulate business opportunities through utilization of competitors’ weaknesses and an understanding of the ways in which the small business as a whole may benefit the customer. Consultation raises the small business owner’s level of awareness as to the need to innovate, take risks and increase the level of activity, both in implementing changes in the service or products he provides and as regards conduct in the face of competition. In fact, the consultation process motivates the small business owner to take actions which would raise the level of market orientation and entrepreneurship in the small business, and as a result initiate an increase in its level of performance.How is it possible to win an even greater return?The findings of Dr. Schayek’s doctorate thesis supervised by Prof. Dov Dvir, facilitate recommendation on a number of issues which could intensify the effect of public assistance programs on performance in small businesses. Thus it is important that the consultant emphasize before the client that submitting reliable and comprehensive information to the consultant, as well as willingness on the part of the business owner to implement changes in accordance with decisions reached as a result of cooperation with the consultant, is paramount for the success of the assistance process and the improvement on performance in the small business. Based on the research model, the client constitutes an integral part of the assistance program. The more involved and active he becomes in the process of coaching, the greater will be the assistance program’s positive effect on the small business’ performance.In addition, the research indicates that effort must be made on the part of the consultant in improving the client’s capacity of raising finance. The client’s capital raising capabilities which, according to the model constitute a parameter in the improvement of the level of performance, will improve if the client is given an explanation as to existing finance opportunities and is prepared as to the manner in which one should approach and present the small business’ requirements before possible financing sources (such as banks or credit companies).

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5 Secrets to Starting a Successful Home Based Business

Welcome to your financial independence and freedom. I worked for many years as a slave to my job. I was one of almost 1,000 lawyers in an international law firm. The day I made the transition to have a home based business was a turning point in my life. Today, I exclusively work from home. I work a fraction of the time I used to work. I am much happier and much more financially free. I would like to share with you a few secrets to help you become successful in your home based business.

Many people who decide to start a home based business are still working full or part time for their other “job.” You can still succeed and ultimately transition to exclusively working just your home based business if done correctly. Others are ready to focus on their new home based business full time. Either way, there are some secrets to setting up your home based business so that it will be successful and financially rewarding from the get-go.

Secret #1: Organize Your Office

Organization and success are directly linked. Make sure to select a room in your home specifically designated to your home based business. Setting up a work zone will minimize distractions and establish a boundary for those who know you work from home and feel they can stop by or call you in the middle of the day for personal issues. I also recommend having a separate phone line designated to your business calls and one for your fax machine. It is not costly to set up an additional line or two and it is all deductible as a business expense. You should also start a filing system right away. Letting stacks of paper accumulate and postponing a good organizational filing system will hinder your success. If done correctly and from the very beginning, you can avoid needing to hire a file person or secretary until your businesses growth demands it and can afford it.

Secret #2: Get a Website or Internet Presence

Selecting a home based business that has an Internet focus or presence is important in today’s market place. Purchase a domain name and set up your website right away. Web and Internet based home based businesses are the new trend in business. In order to capitalize on this movement and on a very lucrative sector, it is a good idea to have a business or product that can be marketed with a website and on-line. This allows your client base or customers to learn about you and find you easily. It also expands your client base beyond your local market. Gone are the days of opening the Yellow Pages. Most everyone finds what they are looking for today by searching on the Internet. According to Forrester Research, ecommerce will be a $329 Billion industry by 2010. Seize on it with an on-line home based business!

Secret #3: Make a Schedule

The great thing about a home based business is that you do not have to work any set hours or days. However, you should make a schedule of both when you plan to work and what you plan to accomplish in that time frame. Task lists and to do lists are a signature of those with successful home based businesses. Having structure and a schedule helps you to be disciplined. It also teaches others to respect your work time. Creating a somewhat predictable work schedule will go a long way towards your success.

Secret #4: Have a Calendar, But Just One

One of the best things about working from home is the flexibility to break to attend your child’s school play or sports event or take the day off to golf. It is best to merge your personal and business calendar with a home based business so that you do not double book and to keep things simple. No need to check more than one calendar especially now that you don’t have a boss who you need to appear to be working for. Initially, I tried keeping one calendar for my legal events (court dates, depositions, etc.) and one for my personal life. It resulted in a few instances of double booking and the headache and waste of time involved in having to consult and fill in two calendars.

Secret #5: Get Help When You Need It

Part of the beauty of working from home is having the flexibility to work when you want. If you get into the habit of working all the time and assuming all the tasks on your own, you will have defeated that purpose. Thus, consider outsourcing much of your work, projects, and errands (bill paying, appointment making, etc). I learned this best from Timothy Ferriss in his book The Four Hour Work Week. Pick up a copy from a local book store or your library. I recommend the CD version so you can listen while you exercise or drive in the car. He is very funny and ever so practical. He will give you great tips on hiring good, inexpensive help in India and other over-seas places. Also, learn to say no. When your plate is full, you are not doing anyone any favors by accepting more work. This is true even if you are being asked to be the room mom, coach your son’s soccer team, chair a community event, or take on another project you can’t possibly take on. Know how much you can handle and learn to say no. If you can only fit ten tasks on your plate and you take on eleven, one will slip. Avoid that from the outset.

How to Setup Your Website for Direct Advertisers

There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to going direct.

What are the main advantages of targeting direct advertisers?

100% revenue share
Premium advertising rates
Ignoring your operating costs, the margins on your direct ad sales are 100%. That means no 30%+ kickback to Google or the other big players required. However, to be successful with direct advertisers, your ad sales are going to be primarily niche targeted.

What are the caveats of selling ads direct to advertisers?

The most obvious is the difficulty. Ad networks make everything seem easy. You drop in a snippet of code and turn your traffic into revenue. But selling ads direct to advertisers requires selling. The redundancy in that last sentence is on purpose.

It’s about selling.

That makes you responsible for a lot of tasks: Identifying advertisers, reaching out, making the sale, providing support and settling disputes. This all takes time, commitment, and skill.

Getting Your Website Set Up for Direct Advertising

#1. Use a Dedicated Advertising Page

If you have the traffic to even begin considering selling direct advertising, you have potential advertisers visiting your site. Thousands of major advertisers have reps scanning the web for niche advertising opps.

#2. Create a Media Kit

Your media kit will complement your advertising page. While you’re not necessarily going to amplify your Public Relations reach, the media kit is still very helpful for potential advertisers.

#3. Get Data on Your Audience

If you really want to nail your media kit, aim for more user demographic data than:

Human, aged 20 to 65, with some type of Internet connection, and likes buying stuff

Remember, it’s the niche sites that break open your advertisers’ budgets. We’re going to touch on this more in the next section on pricing. For now, I want to draw your attention to Quantcast. If you run Quantcast, you’ll be collecting extensive data that helps to break down the demographic segments of your visitors.

#4. Make Sure the Price is Right

Oftentimes, your media kit will specify your ad rates. This will be broken down for the various types of ad placements you’re offering. This is what is going to get you tracked in the spreadsheets of savvy advertisers looking for good niche sites. Just like you, they are going to be crunching numbers.

#5. Grab CPM Data at BuySellAds

BuySellAds is a marketplace where some publishers sell off their ad inventory. This is a great source to find out how others in your niche are pricing their CPM traffic.

#6. Choose Your Ad Server

Yes, this part would be kinda sorta important. When you sell your ads, you won’t be Photoshopping and uploading them one by one. At least we sure hope that isn’t what you had in mind!

You’re going to need to select an ad server. That will keep things running efficiently. However, our recommendation would be that you choose one that makes it easy to backfill your ad inventory. If you’re not selling enough direct ads, you do not want any dead air (or the digital ad equivalent).

When ad spots are open, you can fill this unsold inventory with AdSense or AdX ads. Remember, selling direct doesn’t mean that you are swearing off ad networks for good. For almost all sites, the ad networks will continue to be an important component of their incoming ad revenue.

#7. Go with a Modern Design

OK, in fairness we occasionally see high trafficked sites that haven’t had a design revision since say 1992. If anything is a testament to the power of great content, they are.

Making sure you have a modern design ensures that you send an immediate trust signal. It says that your site is professional. But remember that they are evaluating the ad placements as well. If you have a great looking site with quality ad placement real estate, you’re going to win their business.

#8. Responsive is Modern Too

We’re not here to give you a crash course on responsive design today. If you’re not already familiar with it, responsive simply means that the site adapts itself to the size of the viewing device. And if your website is somehow on the internet, we know that mobile devices like smartphones and tablets are a major component of your incoming traffic.

#9. Monetize Beyond Simple Ad Placements

So we’re not discrediting standard ad placements. They still generate revenue. However, there are all kinds of new innovations in the digital ad space. So not only may you discover that you’ll do more revenue with them, they are going to be immensely attractive to your advertisers.

Overlay Ads
Hellobar Sponsorships
Pre-Roll Video Ads
Social Media Sponsorships
Newsletter Sponsorships
Native Advertising Articles
RSS Embedded Ads
#10. Fill Empty Inventory with “Advertise Here”

Now before you take this suggestion as a command, remember that we are a continuous testing team. So this suggestion is that you try this out. What we’re looking for is its impact on recruitment of new advertisers.

#11. Positive User Experience

You have to send the message to your prospective advertisers that you are professional. They want to know your users have a good experience. And they must have a good experience as well. It’s about the impressions you make.

Are You Ready to Target Direct Advertisers?

If you’ve been thinking about different ways to increase your ad revenue, going direct is one possibility. As we indicated, it isn’t for everyone. You have to have some significant established traffic to make it work.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

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