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Differences in the Types of Auctions That Take Place Around the World

Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.

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Rule Number 1 on How to Succeed in Your Home Based Business Opportunity

A great deal of the information you’ll find online about home based business opportunities these days will rehash a lot of the same old stuff. You’ll hear such things as how great it is to be your own boss, time flexibility, freedom from the alarm clock and so on. You have already heard all of this stuff a thousand times, yes?You’re already familiar with the numerous benefits a home based business opportunity can provide so now you’re looking to find the information that can deliver the goods. You know that a work from home opportunity is what you want so now discover how to become successful working from home.All the other stuff about financial freedom, time freedom, be your own boss and the rest will not mean much if you don’t actually know how to build a successful business from home to begin with.Before going further, the most important thing you need to know about how to succeed in a home based business opportunity starts from your neck up. Your mindset will determine, right from the get go, whether or not you’ll succeed.Let me explain this in more detail.Most people who start a home based business opportunity do so with an employee mentality. Employees do not build successful businesses, entrepreneurs do. Therefore, if you try to build a business from home with anything less than the mindset of an entrepreneur you will fail.Consider the following. Many people who start a business from home are doing so on a part time basis to supplement their existing income. Or, they do so in response to having lost a job. Whatever the case may be, making the transition in mindset from that of a wage earning employee to a profit driven business owner is paramount.Along that same line of thinking, what level of effort are you prepared to put into your business? Because remember this, just like all other things in life, you will get from your business what you’re willing to put into it.If you treat your business like a hobby then don’t expect anything too great to come of it. If, however, you’re serious about your business building efforts and take deliberate actions to become successful in your home based business opportunity then you’ll be giving yourself a huge advantage to succeed.A big part of how to succeed in your home business opportunity is mental. In fact, most all success in life is having the right mindset. The most important thing a success oriented mindset will do for you is give you the resiliency needed to forge onward when the going gets tough.And if there is any single thing you can count on in knowing how to succeed in your home based business is that you will experience many times when the going will become difficult.Now here is a huge secret for you to make sure you have what it takes to see yourself through the rough spots: make sure to choose the right business for you. Do not discount what you’ve just read, this is of critical importance.You see, here’s the thing; a lot of times a person will get started with one home based business opportunity or the other at the urging of somebody else. Instead of choosing a business best suited to their potential for success, they’ll start a business because somebody else convinces them to do so.Just picture this; one day the phone rings and on the other end is your friend telling you about this great new business they’ve started. They convince you it’s the greatest thing since the invention of Saran Wrap and you’d crazy not to jump on board. So you do.If that’s the case, you did not choose the right business for yourself. You did not choose the business opportunity wisely.Yes, there’s a chance you can still build a successful business under this scenario. But, the business building effort becomes much more of a crap shoot. When, with just a bit of due diligence up front, you can eliminate this game of chance.Taking this initial step carefully can mean all the difference to your potential for home based business success.

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How to Setup Your Website for Direct Advertisers

There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to going direct.

What are the main advantages of targeting direct advertisers?

100% revenue share
Premium advertising rates
Ignoring your operating costs, the margins on your direct ad sales are 100%. That means no 30%+ kickback to Google or the other big players required. However, to be successful with direct advertisers, your ad sales are going to be primarily niche targeted.

What are the caveats of selling ads direct to advertisers?

The most obvious is the difficulty. Ad networks make everything seem easy. You drop in a snippet of code and turn your traffic into revenue. But selling ads direct to advertisers requires selling. The redundancy in that last sentence is on purpose.

It’s about selling.

That makes you responsible for a lot of tasks: Identifying advertisers, reaching out, making the sale, providing support and settling disputes. This all takes time, commitment, and skill.

Getting Your Website Set Up for Direct Advertising

#1. Use a Dedicated Advertising Page

If you have the traffic to even begin considering selling direct advertising, you have potential advertisers visiting your site. Thousands of major advertisers have reps scanning the web for niche advertising opps.

#2. Create a Media Kit

Your media kit will complement your advertising page. While you’re not necessarily going to amplify your Public Relations reach, the media kit is still very helpful for potential advertisers.

#3. Get Data on Your Audience

If you really want to nail your media kit, aim for more user demographic data than:

Human, aged 20 to 65, with some type of Internet connection, and likes buying stuff

Remember, it’s the niche sites that break open your advertisers’ budgets. We’re going to touch on this more in the next section on pricing. For now, I want to draw your attention to Quantcast. If you run Quantcast, you’ll be collecting extensive data that helps to break down the demographic segments of your visitors.

#4. Make Sure the Price is Right

Oftentimes, your media kit will specify your ad rates. This will be broken down for the various types of ad placements you’re offering. This is what is going to get you tracked in the spreadsheets of savvy advertisers looking for good niche sites. Just like you, they are going to be crunching numbers.

#5. Grab CPM Data at BuySellAds

BuySellAds is a marketplace where some publishers sell off their ad inventory. This is a great source to find out how others in your niche are pricing their CPM traffic.

#6. Choose Your Ad Server

Yes, this part would be kinda sorta important. When you sell your ads, you won’t be Photoshopping and uploading them one by one. At least we sure hope that isn’t what you had in mind!

You’re going to need to select an ad server. That will keep things running efficiently. However, our recommendation would be that you choose one that makes it easy to backfill your ad inventory. If you’re not selling enough direct ads, you do not want any dead air (or the digital ad equivalent).

When ad spots are open, you can fill this unsold inventory with AdSense or AdX ads. Remember, selling direct doesn’t mean that you are swearing off ad networks for good. For almost all sites, the ad networks will continue to be an important component of their incoming ad revenue.

#7. Go with a Modern Design

OK, in fairness we occasionally see high trafficked sites that haven’t had a design revision since say 1992. If anything is a testament to the power of great content, they are.

Making sure you have a modern design ensures that you send an immediate trust signal. It says that your site is professional. But remember that they are evaluating the ad placements as well. If you have a great looking site with quality ad placement real estate, you’re going to win their business.

#8. Responsive is Modern Too

We’re not here to give you a crash course on responsive design today. If you’re not already familiar with it, responsive simply means that the site adapts itself to the size of the viewing device. And if your website is somehow on the internet, we know that mobile devices like smartphones and tablets are a major component of your incoming traffic.

#9. Monetize Beyond Simple Ad Placements

So we’re not discrediting standard ad placements. They still generate revenue. However, there are all kinds of new innovations in the digital ad space. So not only may you discover that you’ll do more revenue with them, they are going to be immensely attractive to your advertisers.

Overlay Ads
Hellobar Sponsorships
Pre-Roll Video Ads
Social Media Sponsorships
Newsletter Sponsorships
Native Advertising Articles
RSS Embedded Ads
#10. Fill Empty Inventory with “Advertise Here”

Now before you take this suggestion as a command, remember that we are a continuous testing team. So this suggestion is that you try this out. What we’re looking for is its impact on recruitment of new advertisers.

#11. Positive User Experience

You have to send the message to your prospective advertisers that you are professional. They want to know your users have a good experience. And they must have a good experience as well. It’s about the impressions you make.

Are You Ready to Target Direct Advertisers?

If you’ve been thinking about different ways to increase your ad revenue, going direct is one possibility. As we indicated, it isn’t for everyone. You have to have some significant established traffic to make it work.